Seasoned art director boasting extensive expertise in UX and a profound understanding of desktop, tablet, mobile web, and native apps, cultivated over two and a half decades in the industry. His passion lies in shaping immersive and emotionally resonant experiences that enhance consumer engagement. Dedicated to cultivating an artistic direction that not only captivates users but also maximizes business impact at every touch point.
With a diverse skill set, he excels in art direction, crafting innovative marketing campaigns, and breathing new life into established brands. Rob’s talents extend to mentoring and training designers, delivering Creative Suite courses, and playing a pivotal role in a successful rebranding effort that led a company to double in size, transforming it into one of the world’s largest online travel agents. His multifaceted approach to art direction blends creativity and strategic vision, elevating brands and user experiences to unprecedented heights.
Throughout my career, I’ve played a pivotal role in shaping the identities of startups, ranging from boutique agencies to expansive multinational corporations, including multi-million dollar e-commerce enterprises and even the world’s biggest toy company. My expertise spans a wide spectrum, covering every facet of the design journey, from initial conceptualisation and artistic direction to meticulous design work and flawless execution. My diverse skill set enables me to create compelling and cohesive artistic visions across a range of industries and scales, leaving a lasting impact on every brand.
The Go-To-Guy • Fix-it Felix Sr • Winston Wolfe
JET LIVERY
MARKETING | HOTELS.COM | RUSLINE | NEW JET GROUP | BOMBARDIER AVIATION
Working closely with Bombardier Aviation in Canada for schematics and New Jet Group for manufacture, the irreverent livery was designed around prevailing Hotels.com branding, conversations between passengers and an exclusive discount for flight crew and ground staff hidden outside the doors. Featured video: New Jet Group
“He is a classy human and a classy designer, happy to work across the full spectrum – from our smallest design tasks to our biggest creative explorations. He is kind, works beautifully with others, and has deliciously can-do spirit. Strongly recommend”
Adam Jay – President, Hotels.com
