Working with the likes of Marvel, Sony Pictures Animation and Lionsgate, I had the fantastic opportunity of building marketing campaigns that married each of their own unique brands with that of Hotels.com.
From diagrams of Hotel Transylvania character proportions to Marvel’s Doctor Strange style-guides, there was plenty of documentation on how to work within the confines of the asset libraries while staying true to the Hotels.com brand.
The collaboration between brands and surrounding marketing drove new traffic to the Hotels.com app through email acquisition and was so successful we ended up getting invited to all the movie premiers.
Roseann Ferrara – UX Research Manager, Expedia Group
