KIDS @ WORKDAY / COLLATERAL

EXPEDIA GROUP

Visiting more than a grey cubicle

For Expedia Group, the kids at work day is more than just a visit from families. It’s a chance for everyone to give their kids a great day to remember.

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OPPORTUNITY

Needing irreverent humour and functional branding that also captured the same playful messaging, the Kids at Work day project was envisioned.

RESULTS

Jokes on classic movie storylines and kids just generally being kids were used as an emotional reminder for parents to not leave the kids at home that day.

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“Nothing was broken and no walls were drawn on”

roblightyear.com