SALES FORCE / LEGO DVD
LEGO
Toy production streamlining
LEGO sells over 400 million tires each year, making LEGO the worldβs largest tire manufacturer. There are also over 400 billion LEGO bricks in the world. Stacked together, they are 2,386,065 miles tall, which is ten times higher than the moon. All of this means the distribution of LEGO is on such an epic scale that sometimes it needs a helping hand. And thatβs how this project was realised.